Evaluation of radio/TV programs

ATR recognizes the extent to which media can be a catalyst for social change. We have extensive experience in the measurement and analysis of audiences to various forms of media, including; base measurement of viewership/listenership, analysis of data and extraction of trends disaggregated by age, sex, location and other demographics, as well as the qualitative examination of the reactions to programs and the impacts on audience perceptions.

Past projects include;

  • Afghanistan-Pakistan friendly football match 2013,
  • South East Asian Football League final 2013,
  • Afghan Premier League final,
  • ‘Wad-e-Gurgha’ drama series,
  • The final of ‘The Voice Afghanistan’,
  • The final of ‘Afghan Star’
  • ‘The Defenders’ drama series

Monitoring and Evaluation Projects