Social Media Study in Afghanistan

The emergence of social media has had a profound impact on communications in Afghanistan. Whilst the majority of users perceive that the medium presents both issues and opportunities, it’s apparent that social media is becoming increasingly relevant to the lives of an increasing number of Afghans. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH with technical support of ATR Consulting conducted an in-depth qualitative and quantitative study to examine the typical social media users in Kabul and six Northern provinces of Afghanistan. The study investigated why and how social media is used, risks and opportunities for social media in the context of Afghan culture and how better to engage with Afghans through this medium.

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