Assess Transform Reach Consulting (ATR) is a consultancy firm based in the United Arab Emirates with over ten years of experience. It specialises in socioeconomic research, monitoring, evaluation and learning (MEL), with a focus on Third Party Monitoring, capacity development, and strategic advisory services.

Since 2012, ATR has implemented over 290 projects in more than 20 countries. It has worked with over 70 clients, including the World Bank, United Nations agencies, other multilateral donors, governments, non-governmental organisations, and private sector companies.

At ATR, the quality of data and analysis is a core principle. The organisation applies a zero-tolerance policy for fraudulent data and rejects any data that fails quality checks. Independent Quality Assurance staff oversee all steps, from fieldwork to analysis. Rigorous controls ensure valid, reliable, and context-appropriate results.